Field of Interest
Photography and video editing have always been my favourite hobbies. I record the wonderful moments in life through the camera lens and use video editing to vividly show these clips. At first, these creations were only out of personal interests, but as I posted content on social platforms, more and more friends liked the emotional stories I brought out. I realised the great potential of visual content in digital marketing. I learned how to establish an emotional connection with the audience through visual stories and attract their attention.
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I am currently responsible for helping 2yi.diary___ dessert shop and Chan Aircond Installation & Service manage social media platforms.
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1. Social media platform management
- Understanding platform characteristics: In-depth understanding of the characteristics, user behaviour and publishing rules of different social media platforms, including Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.
- Social media calendar: Learn to develop and maintain social media release calendars to ensure long-term and orderly publication of content.
- Copywriting: Copywriting needs to be attractive, concise, infectious, and in line with the brand tone.
- Picture and video editing: Familiar with basic picture editing and video editing software, such as Canva, Photoshop, Premiere Pro, etc., can create high-quality visual content.
- Creative expression: have the ability to transform creative ideas into concrete content, and innovation is the core of social media.
- Community interaction skills: have good communication skills, be able to respond to fans' comments and private messages in a timely manner, maintain user activity and build brand loyalty.
- Customer Relationship Management (CRM): Understand how to handle customer feedback, opinions and complaints through social media to maintain brand image.
good
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